Puntilla’s website was completely redesigned to offer a clearer, faster experience aligned with its identity as a record label. The content was reorganized to highlight artists and their releases, connecting them in an intuitive way. Each artist has their own profile, including biography, music, images, and social media, making it easier to explore the catalog. Additionally, forms were added to improve user interaction.

The project started from a previous website with multiple features that, however, did not meet the brand’s real needs and affected performance. Based on a new design, a more coherent structure focused on user experience was developed. Specific sections were created for artists and releases, linked together to avoid confusing navigation. Complete profiles were also designed for each artist, integrating key content in a single space, along with different forms that enable more direct and effective communication.

The redesign of Magazine AMPM involved the creation of a completely new digital platform, developed under a mobile-first approach to ensure an optimal experience on mobile devices. Based on a previously defined design, each section was built with attention to detail, achieving clear navigation adapted to the current way editorial content about Cuban music is consumed.

After its launch, the project continued to evolve with the addition of new features and key sections. “Especiales” was developed as a space dedicated to collaborative content, and “Newness Cuba,” a weekly list of music releases curated by the editors. The latter includes its own system that allows content to be updated dynamically, keeping the information always up to date and reinforcing the site’s editorial value.